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National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy

Published Online: 2024-09-18

Published Print: 2024-12

Authors

Yahyavi, Dawood

Taleizadeh, Ata Allah

Thaichon, Park https://orcid.org/0000-0001-7512-7362
Funding

Funding for this research was provided by:

University of Southern Queensland
License Information

Text and Data Mining valid from 2024-09-18

Version of Record valid from 2024-09-18
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Article History

Received: 29 January 2023

Revised: 18 June 2024

Accepted: 2 July 2024

First Online: 18 September 2024

Declarations

:

: No conflict of interest.

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