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Harmonizing the Branding Strategy of World Natural Heritage in China: Visitors’ Awareness of the Multiple Brands of Wulingyuan, Zhangjiajie

Published Online: 2020-05-09

Published Print: 2020-06

Authors

Wang, Zhaoguo https://orcid.org/0000-0002-7766-2147
Yuan, Bocong
Funding

Funding for this research was provided by:

Ministry of Cultural and Tourism, China (18TACG020)
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Text and Data Mining valid from 2020-05-09

Version of Record valid from 2020-05-09
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Article History

Received: 10 August 2019

Accepted: 30 April 2020

First Online: 9 May 2020

Document is current