Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Crossref DOI link: https://doi.org/10.1007/s12525-016-0218-1
Published Online: 2016-03-11
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ghazali, Ezlika
Nguyen, Bang
Mutum, Dilip S.
Mohd-Any, Amrul Asraf
Text and Data Mining valid from 2016-03-11