Crossmark

Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search

Crossref DOI link: https://doi.org/10.1007/s12525-018-0287-4

Published Online: 2018-02-18

Published Print: 2018-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Schlangenotto, Darius http://orcid.org/0000-0001-9426-3503
Kundisch, Dennis

Wünderlich, Nancy V.
License Information

Text and Data Mining valid from 2018-02-18
More Information

Article History

Received: 12 May 2017

Accepted: 22 January 2018

First Online: 18 February 2018