Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media
Crossref DOI link: https://doi.org/10.1007/s12525-019-00351-0
Published Online: 2019-06-15
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kühl, Niklas http://orcid.org/0000-0001-6750-0876
Mühlthaler, Marius
Goutier, Marc
Text and Data Mining valid from 2019-06-15
Version of Record valid from 2019-06-15
Article History
Received: 28 September 2018
Accepted: 16 May 2019
First Online: 15 June 2019