Effects of search engine advertising on user clicks, conversions, and basket choice
Crossref DOI link: https://doi.org/10.1007/s12525-019-00376-5
Published Online: 2019-12-24
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Winter, Patrick
Alpar, Paul
Text and Data Mining valid from 2019-12-24
Version of Record valid from 2019-12-24
Article History
Received: 5 March 2019
Accepted: 1 October 2019
First Online: 24 December 2019