Customer engagement and performance in social media: a managerial perspective
Crossref DOI link: https://doi.org/10.1007/s12525-020-00450-3
Published Online: 2021-01-06
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Boujena, Othman
Ulrich, Isabelle
Manthiou, Aikaterini http://orcid.org/0000-0002-4843-4890
Godey, Bruno
Text and Data Mining valid from 2021-01-06
Version of Record valid from 2021-01-06
Article History
Received: 16 June 2020
Accepted: 17 November 2020
First Online: 6 January 2021