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Influencer marketing on Instagram—The optimal disclosure strategy from influencers’ and marketers’ perspectives

Published Online: 2024-12-10

Published Print: 2024-12

Authors

Saternus, Zofia https://orcid.org/0000-0003-4148-0517
Mihale-Wilson, Cristina https://orcid.org/0000-0002-9725-0078
Hinz, Oliver https://orcid.org/0000-0003-4757-0599
Funding

Funding for this research was provided by:

Bundesministerium für Wirtschaft und Klimaschutz (01MK20004J, 01MD22005D)

Johann Wolfgang Goethe-Universität, Frankfurt am Main
License Information

Text and Data Mining valid from 2024-12-01

Version of Record valid from 2024-12-10
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Article History

Received: 11 December 2023

Accepted: 13 November 2024

First Online: 10 December 2024

Document is current