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How retailers launch IT-based strategies to win new and loyal customers in O2O commerce

Published Online: 2025-02-21

Published Print: 2025-12

Authors

Chen, Jiahe https://orcid.org/0000-0003-3466-3016
Chang, Yu-Wei https://orcid.org/0000-0003-4233-4706
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Text and Data Mining valid from 2025-02-21

Version of Record valid from 2025-02-21
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Article History

Received: 10 April 2024

Accepted: 13 January 2025

First Online: 21 February 2025

Declarations

:

: The authors declare no competing interests.

: The authors declare that the content of this paper is their own work.

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