Crossmark

Exploring the effect of platform gamification on users’ intermittent discontinuance: An ambivalence perspective

Published Online: 2025-06-06

Published Print: 2025-12

Authors

Yu, Lingling

Li, Ruixuan

Cheng, Shuo https://orcid.org/0009-0000-0793-3098
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72401180)
License Information

Text and Data Mining valid from 2025-06-06

Version of Record valid from 2025-06-06
More Information

Article History

Received: 23 February 2025

Accepted: 28 May 2025

First Online: 6 June 2025

Document is current