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The virtualisation of the influencer economy: Development of a conceptual model

Crossref DOI link: https://doi.org/10.1007/s12525-025-00857-w

Published Online: 2026-01-08

Published Print: 2026-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Leggett, Katie L. https://orcid.org/0000-0001-6833-2050
Lammi, Minna

Mykkänen, Juri
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Text and Data Mining valid from 2026-01-08

Version of Record valid from 2026-01-08
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Article History

Received: 23 July 2025

Accepted: 18 November 2025

First Online: 8 January 2026