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Choose AR or live streaming? The influence of online product presentation on consumers’ product uncertainty

Published Online: 2026-01-14

Published Print: 2026-12

Authors

Sun, Chunhua https://orcid.org/0000-0003-0385-6747
Meng, Hong

Gan, Ziqin

Liu, Yezheng
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72071069)

National Natural Science Foundation of China (72342011)

National Natural Science Foundation of China (72271084)
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Text and Data Mining valid from 2026-01-14

Version of Record valid from 2026-01-14
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Article History

Received: 4 June 2025

Accepted: 5 January 2026

First Online: 14 January 2026

Declarations

:

: The authors declare no competing interests.

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