Marketing Automation
Crossref DOI link: https://doi.org/10.1007/s12599-015-0370-8
Published Online: 2015-03-03
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Heimbach, Irina
Kostyra, Daniel S.
Hinz, Oliver
Text and Data Mining valid from 2015-03-03