An Advertising Strategy Using Consumption Externality and Forgetting in the Case of Japanese Electronic Books
Crossref DOI link: https://doi.org/10.1007/s12626-016-0064-9
Published Online: 2016-12-09
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kinjo, Keita
Ebina, Takeshi
License valid from 2016-12-01