An Essay on the Taxonomy and Trajectory of Social Media Marketing: From Customer Information to Customer Experience
Crossref DOI link: https://doi.org/10.1007/s12626-019-00031-7
Published Online: 2019-04-15
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Koga, Hioroshi
Funding for this research was provided by:
Japan Society for the Promotion of Science (17K03909, 16H03663)
Text and Data Mining valid from 2019-04-15
Version of Record valid from 2019-04-15
Article History
Received: 16 October 2018
Accepted: 17 January 2019
First Online: 15 April 2019