Investigating Factors that Influence Purchase Intentions in Live-Streaming Contexts Through the Elaboration Likelihood Model: The Perspectives of Para-Social Interaction and Information Quality
Crossref DOI link: https://doi.org/10.1007/s12626-024-00166-2
Published Online: 2024-07-20
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yen, Chia-Sung
Chen, Guan-Lin
Kang, Chia-Chun
Wang, Yu-Hui
Yang, Shu-Chen http://orcid.org/0009-0003-8658-3832
Text and Data Mining valid from 2024-07-20
Version of Record valid from 2024-07-20
Article History
Received: 1 May 2024
Accepted: 25 June 2024
First Online: 20 July 2024