Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: an empirical investigation of apparel websites
Crossref DOI link: https://doi.org/10.1007/s12652-020-02333-z
Published Online: 2020-07-17
Published Print: 2023-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Wen-Kuo
Chen, Chien-Wen
Lin, Yu-Chun
Text and Data Mining valid from 2020-07-17
Version of Record valid from 2020-07-17
Article History
Received: 23 February 2020
Accepted: 10 July 2020
First Online: 17 July 2020