Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review
Crossref DOI link: https://doi.org/10.1007/s13132-018-0561-x
Published Online: 2018-10-06
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bayighomog Likoum, Steven W.
Shamout, Mohamed Dawood
Harazneh, Ibrahim
Abubakar, A. Mohammed
Text and Data Mining valid from 2018-10-06
Version of Record valid from 2018-10-06
Article History
Received: 26 September 2017
Accepted: 26 September 2018
First Online: 6 October 2018