Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty
Crossref DOI link: https://doi.org/10.1007/s13132-024-02060-2
Published Online: 2024-05-20
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hussain, Mazhar
Javed, Asad https://orcid.org/0000-0003-4630-3595
Khan, Samar Hayat
Yasir, Muhammad
Text and Data Mining valid from 2024-05-20
Version of Record valid from 2024-05-20
Article History
Received: 30 April 2023
Accepted: 6 May 2024
First Online: 20 May 2024