The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare
Crossref DOI link: https://doi.org/10.1007/s13162-015-0069-5
Published Online: 2015-11-13
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hunt, Shelby D.
Text and Data Mining valid from 2015-11-13
