Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Crossref DOI link: https://doi.org/10.1007/s13162-016-0079-y
Published Online: 2016-05-20
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gürhan-Canli, Zeynep
Hayran, Ceren
Sarial-Abi, Gülen
Text and Data Mining valid from 2016-05-20
