The self-concept life cycle and brand perceptions: An interdisciplinary perspective
Crossref DOI link: https://doi.org/10.1007/s13162-017-0092-9
Published Online: 2017-04-26
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gonzalez-Jimenez, Hector
Funding for this research was provided by:
University of York
License valid from 2017-04-26