Marketing’s identity crisis: insights from the history of marketing thought
Crossref DOI link: https://doi.org/10.1007/s13162-017-0102-y
Published Online: 2017-10-09
Published Print: 2018-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
El-Ansary, Adel
Shaw, Eric H.
Lazer, William
License valid from 2017-10-09
