A new conceptual lens for marketing: a configurational perspective based on the business model concept
Crossref DOI link: https://doi.org/10.1007/s13162-017-0107-6
Published Online: 2017-12-28
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leischnig, Alexander
Ivens, Björn S.
Kammerlander, Nadine
License valid from 2017-12-01