Brand-self connections and brand prominence as drivers of employee brand attachment
Crossref DOI link: https://doi.org/10.1007/s13162-018-0110-6
Published Online: 2018-03-15
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gill-Simmen, Lucy
MacInnis, Deborah J.
Eisingerich, Andreas B.
Whan Park, C.
Text and Data Mining valid from 2018-03-15
Article History
Received: 20 September 2016
Accepted: 1 March 2018
First Online: 15 March 2018