Why broadened marketing has enriched marketing
Crossref DOI link: https://doi.org/10.1007/s13162-018-0112-4
Published Online: 2018-05-16
Published Print: 2018-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kotler, Philip
Text and Data Mining valid from 2018-05-16
Article History
Received: 22 November 2017
Accepted: 5 April 2018
First Online: 16 May 2018