Complex systems: marketing’s new frontier
Crossref DOI link: https://doi.org/10.1007/s13162-018-0122-2
Published Online: 2018-07-13
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rand, William https://orcid.org/0000-0002-8294-1757
Rust, Roland T.
Kim, Min
Text and Data Mining valid from 2018-07-13
Article History
Received: 28 October 2016
Accepted: 21 June 2018
First Online: 13 July 2018