How valence, volume and variance of online reviews influence brand attitudes
Crossref DOI link: https://doi.org/10.1007/s13162-018-0123-1
Published Online: 2018-07-03
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zablocki, Agnieszka http://orcid.org/0000-0003-1041-1797
Schlegelmilch, Bodo
Houston, Michael J.
Text and Data Mining valid from 2018-07-03
Article History
Received: 6 June 2016
Accepted: 21 June 2018
First Online: 3 July 2018