A MAP for effective advertising: the metaphoric advertising processing model
Crossref DOI link: https://doi.org/10.1007/s13162-018-0131-1
Published Online: 2019-01-17
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dehay, Eliza K.
Landwehr, Jan R. http://orcid.org/0000-0001-5433-8865
Text and Data Mining valid from 2019-01-17
Article History
Received: 25 April 2017
Accepted: 3 December 2018
First Online: 17 January 2019