The “first principles” of marketing strategy
Crossref DOI link: https://doi.org/10.1007/s13162-019-00134-y
Published Online: 2019-04-10
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Palmatier, Robert W.
Crecelius, Andrew T.
Text and Data Mining valid from 2019-04-10
Article History
Received: 4 May 2018
Accepted: 20 February 2019
First Online: 10 April 2019