The influence of media multitasking on advertising effectiveness
Crossref DOI link: https://doi.org/10.1007/s13162-019-00155-7
Published Online: 2019-09-04
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Garaus, Marion http://orcid.org/0000-0002-3180-703X
Text and Data Mining valid from 2019-09-04
Version of Record valid from 2019-09-04
Article History
Received: 27 March 2018
Accepted: 7 August 2019
First Online: 4 September 2019