Researching marketing capabilities: reflections from academia
Crossref DOI link: https://doi.org/10.1007/s13162-019-00158-4
Published Online: 2019-11-25
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Morgan, Neil A.
Text and Data Mining valid from 2019-11-25
Version of Record valid from 2019-11-25
Article History
Received: 3 September 2019
Accepted: 27 September 2019
First Online: 25 November 2019