Building marketing capabilities: principles from the field
Crossref DOI link: https://doi.org/10.1007/s13162-019-00160-w
Published Online: 2019-11-25
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jaworski, Bernard J.
Lurie, Robert S.
Text and Data Mining valid from 2019-11-25
Version of Record valid from 2019-11-25
Article History
First Online: 25 November 2019