Advancing theory in marketing: insights from conversations in other disciplines
Crossref DOI link: https://doi.org/10.1007/s13162-020-00167-8
Published Online: 2020-05-02
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Varadarajan, Rajan
Text and Data Mining valid from 2020-05-02
Version of Record valid from 2020-05-02
Article History
Received: 25 September 2019
Accepted: 30 March 2020
First Online: 2 May 2020