Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
Crossref DOI link: https://doi.org/10.1007/s13162-020-00176-7
Published Online: 2020-07-27
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Key, Thomas Martin https://orcid.org/0000-0002-7338-627X
Clark, Terry
Ferrell, OC
Stewart, David W.
Pitt, Leyland
Text and Data Mining valid from 2020-07-27
Version of Record valid from 2020-07-27
Article History
Received: 3 October 2019
Accepted: 4 June 2020
First Online: 27 July 2020