Reclaiming or rebranding marketing: implications beyond digital
Crossref DOI link: https://doi.org/10.1007/s13162-020-00178-5
Published Online: 2020-10-26
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ritter, Thomas http://orcid.org/0000-0003-4526-1573
Text and Data Mining valid from 2020-10-26
Version of Record valid from 2020-10-26
Article History
Received: 14 September 2020
Accepted: 30 September 2020
First Online: 26 October 2020