Assessing and advancing marketing’s value propositions: a disciplinary dialog
Crossref DOI link: https://doi.org/10.1007/s13162-020-00188-3
Published Online: 2020-11-24
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Vargo, Stephen L.
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Article History
First Online: 24 November 2020
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