Informing marketing theory through consumer culture theoretics
Crossref DOI link: https://doi.org/10.1007/s13162-021-00198-9
Published Online: 2021-04-27
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arnould, Eric
Crockett, David
Eckhardt, Giana
Text and Data Mining valid from 2021-04-27
Version of Record valid from 2021-04-27
Article History
Accepted: 29 March 2021
First Online: 27 April 2021
Free to read: This content has been made available to all.