The methodologies of the marketing literature: mechanics, uses and craft
Crossref DOI link: https://doi.org/10.1007/s13162-021-00210-2
Published Online: 2021-11-08
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Clark, Terry
Key, Thomas Martin https://orcid.org/0000-0002-7338-627X
Text and Data Mining valid from 2021-11-08
Version of Record valid from 2021-11-08
Article History
Received: 20 May 2021
Accepted: 10 October 2021
First Online: 8 November 2021