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The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

Published Online: 2022-10-13

Published Print: 2022-12

Authors

Hunt, Shelby D.

Madhavaram, Sreedhar http://orcid.org/0000-0002-2252-3449
Hatfield, Hunter N.
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Text and Data Mining valid from 2022-10-13

Version of Record valid from 2022-10-13
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Article History

Received: 12 April 2022

Accepted: 31 August 2022

First Online: 13 October 2022

Declarations

:

: The authors declare that they have no conflicts of interest.

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