Challenging the troubled status of the marketing discipline
Crossref DOI link: https://doi.org/10.1007/s13162-022-00242-2
Published Online: 2022-12-06
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gustafsson, Anders
Ghanbarpour, Tohid
Text and Data Mining valid from 2022-12-01
Version of Record valid from 2022-12-01
Article History
First Online: 6 December 2022