Developing and renewing marketing as a scientific discipline through reflexive cocreation
Crossref DOI link: https://doi.org/10.1007/s13162-022-00244-0
Published Online: 2022-12-10
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Helkkula, Anu
Arnould, Eric
Funding for this research was provided by:
Hanken School of Economics
Text and Data Mining valid from 2022-12-01
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Article History
First Online: 10 December 2022