Resurrecting marketing: Focus on the phenomena!
Crossref DOI link: https://doi.org/10.1007/s13162-022-00245-z
Published Online: 2022-12-13
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nenonen, Suvi
Funding for this research was provided by:
Stockholm School of Economics
Text and Data Mining valid from 2022-12-01
Version of Record valid from 2022-12-13
Article History
First Online: 13 December 2022