Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
Crossref DOI link: https://doi.org/10.1007/s13162-022-00248-w
Published Online: 2022-12-26
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Madhavaram, Sreedhar
Hatfield, Hunter N.
Text and Data Mining valid from 2022-12-01
Version of Record valid from 2022-12-01
Article History
Accepted: 24 November 2022
First Online: 26 December 2022