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A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues

Published Online: 2023-09-12

Published Print: 2023-12

Authors

Zeng, Xianfang

Agarwal, James

Mourali, Mehdi
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Text and Data Mining valid from 2023-09-12

Version of Record valid from 2023-09-12
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Article History

Received: 14 March 2022

Accepted: 16 July 2023

First Online: 12 September 2023

Declarations

:

: The authors declare that they have no conflict of interest.

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