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Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research

Published Online: 2023-09-15

Published Print: 2023-12

Authors

Park, Kendall

Hoeffler, Steve

Keller, Kevin Lane https://orcid.org/0000-0001-5836-4315
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Text and Data Mining valid from 2023-09-15

Version of Record valid from 2023-09-15
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Article History

Received: 15 July 2022

Accepted: 9 August 2023

First Online: 15 September 2023

Declarations

:

: The authors have no conflict of interest to declare that are relevant to this article.

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