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Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts

Published Online: 2024-05-02

Published Print: 2024-06

Authors

Godfrey, Zoë https://orcid.org/0000-0003-1494-4427
Korschun, Daniel
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Text and Data Mining valid from 2024-05-02

Version of Record valid from 2024-05-02
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Article History

Received: 14 February 2022

Accepted: 19 March 2024

First Online: 2 May 2024

Declarations

:

: The authors declare that they have no conflict of interest.

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