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AI for marketing: Enabler? Engager? Ersatz?

Crossref DOI link: https://doi.org/10.1007/s13162-024-00293-7

Published Online: 2025-01-11

Published Print: 2024-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Madhavaram, Sreedhar https://orcid.org/0000-0002-2252-3449
Appan, Radha
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Text and Data Mining valid from 2024-12-01

Version of Record valid from 2024-12-01
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Article History

Received: 12 November 2024

Accepted: 8 December 2024

First Online: 11 January 2025

Declarations

:

: Not Applicable.

: The authors declare that they have no competing interests.