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Authors
Grönroos, Christian https://orcid.org/0000-0003-0720-8819
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Funding
Funding for this research was provided by:
Hanken School of Economics
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Article History
Received: 30 January 2025
Accepted: 9 December 2025
First Online: 27 April 2026
Declarations
: No data has been used in this work. It is a conceptual paper.
: Ethics approval/Ethical statement: The research does no involve human participants, nor animals.
: There are no financial or non-financial interests that directly or indirectly relate to this work. The manuscript has solely been written by the author without support of or cooperation with any other person.
