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If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?

Published Online: 2026-04-28

Published Print: 2026-06

Authors

Brodie, Roderick J. https://orcid.org/0000-0003-3064-4475
Fehrer, Julia A.

Nicholson, John D.
Funding

Funding for this research was provided by:

University of Auckland
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Text and Data Mining valid from 2026-04-28

Version of Record valid from 2026-04-28
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Article History

Received: 11 March 2026

Accepted: 24 March 2026

First Online: 28 April 2026

Declarations

:

: The Review Board of the University of Auckland approved this research.

: The authors have no conflict of interest for making their contributions to this article.

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